icebreaker Be more Merino

A global campaign positioning icebreaker’s Merino wool as the ultimate natural performance fibre.

icebreaker is all about natural performance for the hardcore adventurer.

That’s why all their gear is made from 100% Merino wool.

So you can be as stoic in the face of the elements as a Merino sheep.

This OOH, social, digital and in-store campaign makes icebreaker synonymous with natural performance.