Adidas - Proud to be part of London 2012

An in-store adidas experiential campaign to involve people in the excitement of the London Olympics.

Over a quarter of a million people visited the adidas flagship store in London to become posters for London 2012.

People's photos were taken in a booth in-store and their images were instantly converted into posters.

And instantly appeared in the windows in-store and on social media.

Even Chris Hoy got involved.