Wrigley’s Extra Chewing Gum #IWantChew

A gender-fluid Gen Z Instagram campaign.

Wrigley’s Extra gum is all about the flirting.

And Insta is all about the style.

So in this campaign, peacocking personalities bring the Wrigley’s Extra flavours to life in their own unique way.

So each ad is a stylish product demo.

With a flirty, tongue-in-cheeky, gum-relevant sign off.