Gillette Energising Moisturiser Because winter hates your face

A pan-European TV, digital, organic social and print campaign to increase winter sales of Gillette moisturiser.

Saw Gillette’s highest social media engagement and LOLs figures ever. ( See examples below.)

People created social media fan pages for the campaign and the TV ad was in the top 3 of the Telly Ads chart for 6 weeks.

And ‘Because winter hates your face’ has become part of social media’s winter vernacular.