Gillette Moisturiser Because winter hates your face

A pan-European TV, digital and print campaign to increase winter sales of Gillette moisturiser.

A TV, digital and print campaign that saw Gillette’s highest social media engagement and LOLs figures ever.

People set up Facebook fan groups and tweeted the line. It was in the top 3 of the Telly Ads chart for 6 weeks.

And ‘Because winter hates your face’ has become part of social media’s winter vernacular.