Cook it up with Kikkoman Soy Sauce

A global TV ad to introduce the world’s foodies to Japan’s iconic 300 year old Kikkoman Soy Sauce.

This global, pitch-winning campaign was Kikkoman's first ever advertising outside Japan. 

By inspiring people to use Kikkoman whilst cooking, it increased website traffic by 25% in just 8 weeks.

Whilst German product sales increased by 21% and sales in 5 other key markets increased by 12%.