Adecco - The fastest way to the top

A global TikTok and OOH campaign to recruit the brightest Gen Z graduates

Adecco is the world’s biggest Human Resources company.

They wanted only the brightest and best Gen Z candidates to apply for their CEO For One Month initiative.

So this digital and OOH campaign challenges the viewer to read its message in super-quick time.

Testing and rewarding the viewer’s intelligence, whilst demonstrating that this opportunity is ‘The fastest way to the top.’