Robert Mondavi The Definitive Californian Wine Artist

An on and off-trade press, poster and POS campaign to educate Europeans about Robert Mondavi wines

To visualise these iconic wines, we celebrated the Robert Mondavi bottle in the style of an iconic artist.

With accompanying facts to establish our impressive wine credentials.

These facts then became the basis for an on-trade competition to win a trip to the Napa Valley in California.

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